Top Fashion Games in Sweden: Q2 2025 Performance Overview

In the second quarter of 2025, the fashion gaming sector in Sweden saw varied performance across the top five apps, with interesting trends in downloads, revenue, and active user engagement. This analysis is based on data from Sensor Tower, which provides more detailed insights.

Skincare Time: Makeover ASMR by DO VAN HUY experienced a peak in weekly downloads of about 4.4K in mid-April, while the revenue reached a high of approximately $17 in the same month. Despite fluctuations, active user numbers remained above 5K, ending the quarter at around 5.8K.

Paper Doll Diary: Dress Up DIY from Getsmart LLC maintained a consistent increase in active users, closing the quarter with over 31K. Downloads peaked at 1.3K in mid-April, while revenue saw a modest rise to $7 in early May.

Eye Color Mix by Crazy Labs showed a notable surge in revenue, reaching $16 in early June. The app maintained steady active user numbers, close to 10K throughout the quarter, with downloads peaking at 1.6K in mid-April.

Fashion Queen: Dress Up Game from AI Games FZ achieved a revenue peak of $22 at the start of the quarter. Downloads showed a steady increase, reaching 1.4K in late May, while active users rose to nearly 14.5K by June's end.

Finally, Hair Tattoo: Barber Shop Game also by AI Games FZ, ended the quarter with a revenue spike to $14. Downloads were consistent, peaking at 1.1K in mid-June, and active users remained stable, finishing the quarter at approximately 3.8K.

These insights illustrate the dynamic nature of the fashion gaming market in Sweden, with each app showing unique patterns in user engagement and monetization.